Why You Should be Using Long Tail Keywords
Many marketers, especially those that do article marketing already know about long tail keywords. If you have never heard this term before, then you need to know that it refers to any keyword phrase that is made up of at least 3 words. For example, “custom fit golf clubs” is a long tail keyword phrase.
These are typically much more targeted than general keywords. Just think of it this way, if you were to search for “golf clubs” you are going to get a very wide array of choices for your search. However, if you were to search for “custom fit golf clubs” you are going to get a more targeted group of results.
The person that searches for long tail keywords is usually ready to buy and just needs a little push whereas the person that uses a general term is typically just after information and is not ready to buy yet. This is why long tail keywords convert into sales much better than shorter and more general keywords.
How to Find Long Tail Keywords
Use your own Brain
Most marketers rely on many tools to build their keyword lists and they forget about the one tool that can help them more than any other, their brain. You can take a short list of general keywords and really turn them into long tail keywords very fast by just thinking about what a more specific type of that is.
For example, if you were to build a list of keywords for dog training, then you could break down the keyword phrase “dog training” by breed. You could have golden retriever dog training, German shepherd dog training, and so on. These are much more targeted and will draw you better results.
Using Free Keyword Tools
There are many free keyword tools on the internet that can really help you to find long tail keywords very easily. Simply use the broader and general keywords that you have and let the tools do their job. Then, you can go through the list and throw out any phrase that is less than 3 words long.
The Advantages of Using Long Tail Keywords
When you decide that you are going to use article marketing, pay per click marketing, or simply put new content on your website you need to know why using long tail keywords is going to help you out. There are many advantages to these types of keywords and you will understand why they are better very soon.
Advantages
1. Less competition to deal with
Typically when you find a long tail keyword phrase it will have less competing sites because it is harder to find content and write content around a long tail keyword phrase than a general phrase. This means you have a better chance or ranking higher in the search engines for your articles or website content.
2. Traffic is more targeted
When you go to Google and you search for something that is more specific you are more targeted than if you search for a broad phrase. This is because you have a better idea of what you are after and you may have already done some research as well. This means that traffic from long tail keywords is going to convert better.
The bottom line is that it is easier to rank for long tail keywords and they are going to bring you better quality traffic. You can have thousands of visitors every day from a keyword phrase that is very broad and general and get absolutely no sales from it or you can have a few visitors a day from the long tail keywords and convert many of them into buyers, the choice is yours.
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