Search Engine Optimization Guide and What SEO is
Before we start talking about backlinking and content in this search engine optimization guide, you have to understand what SEO is. This is a marketing strategy used to gain top ranking when someone searches for a specific keyword phrase. If you use it correctly, you can gain a large amount of traffic and make money online just from this one strategy.
There are many parts that belong in a search engine optimization guide, but we are only going to concentrate on the main two parts. These are your on site content and the backlinks coming to your website or blog. With the right balance, you can certainly achieve high ranking and gain more traffic than you ever thought possible.
Search Engine Optimization Guide - The Content
The most important part of any search engine optimization guide discusses the content you put on your blog or website. If you spend the time to choose good keyword phrases and you write your content around them properly, you will gain higher ranking just from using this keyword phrase properly within your content.
You want to choose keyword phrases with three or more words, as they are easier to rank for. Then, you want to use that keyword phrase in the title, header one, header two, and header three. It also needs to be used in the first sentence of the first paragraph, last sentence of the last paragraph, and about once per 150 words throughout the content.
This will give you the proper keyword density and will give you the ability to gain higher ranking with your post or page. Your keyword can also be linked to another post or page on the website or blog for even better SEO and if you use an image with the main keyword phrase as the "ALT" tag, you will gain even better SEO.
Other than using the keyword phrase properly, you have to write good content for the reader. If they search for the keyword phrase and find something that has nothing to do with that phrase, they will be disappointed and will not stay on your website or blog. This is a very important part of writing good content and high quality content between 700 and 1,200 words ranks the best.
Search Engine Optimization Guide - Proper Backlinking
There are many theories that people believe when it comes to backlinking, but there is only one that has proven over and over to help boost your ranking on the search engines. If you get backlinks that are natural and come from top Page Rank or PR sites, then you will be in better shape, then if you blast thousands of low quality backlinks to your site.
Make sure you get backlinks to both the main domain name and the pages/posts on your website or blog. You also want these links to use your main keyword phrases in the anchor text and you want to get them from all sorts of different sites. There are many strategies you can use and a variety of strategies will help give you a good variety of backlinks.
You can use article submissions, article syndication, blog commenting, profile backlinking, guest blogging, and many other strategies to help gain the backlinks you need. This needs to be done slowly and the one recommendation we have from this search engine optimization guide, is to use a drip feed backlinking service to build links for you over time.
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