Posts Tagged ‘niche’

Want More Clients? You Can’t Just Say You’re an Expert…You Have to Prove it

Sunday, February 12th, 2012

Want More Clients? You can’t just say you’re an expert…you have to prove it.
In marketing guru Seth Godin’s book, ‘The Purple Cow’, he explains that the days when a company can simply create a product and spend a bunch of money shouting at people about its virtues are long gone. This is no longer… Read more