What Does it Take to Have the Perfect Website?

In the current world all businesses need to be online, and if they are not then they seriously need to ask themselves why not? There are over 500 million websites on the internet and if this is not an indication of where your business needs to be, then you are stuck in the dark ages. Nowadays all businesses are online, but is that really good enough? There is more to it, your website is basically a resume of your company; “do customers want you?” that’s a question you have to ask yourself and, what it takes to get the “Yes”.

For a perfect website there are a number of elements that need to be taken into account, the first one that is going to come to your mind is of course the web design, as Brain Reed said, “Everything is designed. Few things are designed well.” Again, as I said, it’s a resume for your business so it needs to be attractive to those who visit your site. You need to think of HTML and CSS and what will suit your site best, as well as things like website size for different screen resolutions and mobile browsers.

Linked to web design are the navigation and usability factors, of course, people don’t want to come to your website and then realise that they can’t find what they were looking for. The design needs to make sure the site is set out nicely and that customers are able to find what they are looking for so that you get that sale or enquiry that you really want.

It has been said that a bad website is like a grumpy salesperson, and no one wants that. The most hated advertising techniques that actually cause people to leave your website, are pop ups, slow load time and if there is not a close button, so these are more things to consider. I would say to you that you should consider the language you use and what is your customer base, but these days with Google Translate, most websites are accessible to all.

A crucial aspect to consider now when designing a website is search engine optimization, and all the above factors tie together. SEO is very important when it comes to your site being found on search engines, your design needs to make sure that spiders can crawl and that flash is kept to a minimum.

Although it looks pretty, search spiders cannot crawl it and all that design effort goes to waste. If you don’t value SEO in your design, then think again, 42% of search users click the top result 8% click the second and you can see that the click through rate drops after. Hence why it is so important to take SEO into account, especially if you want to maximise conversions on your website, whether it be a simple enquiry or a sale.

It is essential that you, as a business owner interested in growth and profit, add tracking and analytics. Google analytics allows you to see where your traffic is coming from and allows you to optimize your website for conversion. Knowing this can enable you to make informed and wise investments into your company website for the highest return.

The last point I would like to make is that your site needs to have links to your social media accounts, if you don’t have, then – well – you are already behind your competition. It is essential that you get your business on social media sites so that customers can interact with you and be led back to your business. In the end, all these factors need to be added together to make sure that your website is all that it can be.  

 

Cale Pissarra is an experienced SEO consultant who enjoys writing about website related topics, thanks to his adsl which is now uncapped adsl he can keep everyone updated from anywhere in the world.

 

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