Archive for the ‘SEM’ Category

Long Tail Marketing for Small Businesses

Wednesday, February 22nd, 2012

As a small business owner you should be familiar with the long tail theory and its importance in e-marketing strategies and increasing online presence. If not it is likely that you are missing out on targeted traffic and possible sale conversions. The term long tail was first used by Chris Anderson to illustrate the online… Read more

The Top Tips for Improving Your Conversion Rate

Monday, February 20th, 2012

If you run a business, you already know that a quality website can be the best tool in your marketing arsenal. However, many business owners overlook the fact that they don’t necessarily need more visitors to their site to get even better results. Instead, they just need to convert more of their existing flow of… Read more

5 Free Tools To Simplify Social Media Management In Your Office

Friday, February 17th, 2012

Is social networking eating up your office hours? Social marketing through Facebook, Twitter, Google+, and other popular sites certainly has its perks. But what if too much of your time is spent managing a handful of social media sites, and you have virtually no way of tracking whether that time produced positive results? That’s where… Read more

Internet Marketers: Increase Productivity by Addressing Your Workstation Flaws

Friday, February 17th, 2012

Internet marketers know that spending a lot of time in front of their computer screen is just part of the job. Everyone could probably stand to be a little more productive in their job. I know I could sometimes. But could something as simple as your work space cause injuries and decrease your productivity? Yep,… Read more

Project Management Techniques to Aid your PPC Campaign

Wednesday, February 15th, 2012

One of the main areas a project manager has to have covered is the overall strategy for the project at hand. The planning must make the project as efficient and cost-effective as possible, something which should be included in planning any PPC (Pay Per Click) campaign you may run to ensure that your finances are… Read more

5 Ways to Repurpose Your Own Content for More Back Links!

Saturday, February 11th, 2012

Backlinks are just one way search engines know how important a page is when determining page rank. Links from quality sites increase your search engine rank, which means increased organic traffic. Backlinks do not have to come from external sites to affect your rank; links within your site or blog to other pages can also… Read more

Is Social Media A Business Necessity?

Friday, February 10th, 2012

There are many aspects to running a modern business, from marketing and advertising to hiring staff and keeping accurate accounts. Although difficulties in raising funds for expansion have been exacerbated by the credit crunch, many companies looking for credit can now search for business loans at
Marketing has also changed, as a result of the… Read more

Using Niche Social Bookmarking Sites

Tuesday, February 7th, 2012

The immense popularity of social bookmarking sites today and the growing demand of internet marketers to be read and seen online have paved the way for what are known as niche social bookmarking sites. Niche social bookmaking sites differentiate its self from the usual social bookmarking sites that we use today by focusing on a… Read more

Making Social Media Relevant to Personal Relationships

Friday, January 27th, 2012

Social media is kind of its own thing. People love it, but as far as being anything likes interacting in real life, it doesn’t fit the bill. This is okay – people like to be able to touch base on a superficial level that doesn’t really have anything to do with what we think of… Read more

Search Engine Marketing Trumps Social Media Marketing!

Friday, January 27th, 2012

A recent study conducted by search engine giant Google has unraveled that search engine marketing is more effective when it comes to generating  word of mouth (WOM) as against the generally perceived social media outlets.
User Behavior
While a cynical side may find this assertion to be Google’s ploy to push its devices, however, it is as… Read more

Gain More Traffic from Professional Search Engine Marketing

Friday, January 27th, 2012

Professional Search Engine Marketing for the Ultimate Beginner
Using professional search engine marketing can really help a business get the word out about a new website and blog. This is a great way for beginner to decide to make the money that they are trying to make online without all the confusion of learning search engine… Read more

Three Top Search Engine Marketing Solutions to Consider

Sunday, January 15th, 2012

Using the Right Search Engine Marketing Solutions
When you have the right search engine marketing solutions in place, you can do many things that you would not be able to do without them. There are many ways to market online and if you don’t choose the right ones, you could end up with no traffic,… Read more