What to Include in your Overall Search Engine Optimization Strategy
When you are trying to put together an overall SEO strategy and you want to make sure you include everything that is necessary, then you need a checklist. It is important that you know what to do in order to optimize your website properly so that the search engines will index it and give it the high ranking you need to bring in the traffic. As long as you get listed for the right keyword phrases you can bring many targeted visitors to your website each and every day with SEO. Here is a list of everything you should include in your strategy.
The Overall SEO Strategy Checklist
1. Select keywords and keyword phrases that reflect your niche
2. Write quality content that is compelling to your targeted audience
3. Create a link building campaign to establish authority
4. Create meta tags that are unique to each page
5. Use header tags (h1, h2, h3) properly
6. Use bold and underline tags properly
7. Optimize your URL with targeted keywords for your domain and webpages
8. Use target keyword phrase throughout the page without over using it
9. Always write unique content
10. Use sitemaps
11. Do not overdo it with the Java and Flash script
12. No more than a 50k file size
13. Do not use too many outbound links
14. Do not build pages that have more than 100 links
15. Become an Authority on your subject matter
Summary of the Overall SEO Strategy
This is not a complete list by any means, but this is a great checklist to get you started. The most important thing is to make sure you are not building your web pages simply to get ranked. You need to offer content that is both unique and valuable to the end user if you want to continue to keep your ranking with top search engines. This will also keep your visitors coming back and give you the chance to turn them into a regular customer.
If you add this checklist into your overall SEO strategy you will see more success with your website and the search engines. You also need to make sure to stay up to date on search engine optimization strategies because they are always changing. The search engines are constantly trying to improve their search results and if you know where they are headed, then you will also be able to head in the right direction with your overall SEO strategy.
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