What is Small Business Internet Marketing Promotion and Why is it Important?
Simply put, small business internet marketing promotion is anything you do online to drive traffic to your small business web hosting. This is one of the best ways to get new business and find the clients or customers that you cannot find off line. Sure you can use your website in off line promotions as well, but online promotions are much more important.
How many times have you been driving and you have seen someone’s vehicle with a website on it somewhere? Did you immediately pull over and jot down the website address? Of course not, and that is exactly why using small business internet marketing promotion online is so important. They might recognize you from your vehicle, but if you are not marketing online they may never find you.
The Best 3 Methods for Small Business Internet Marketing Promotion Online
1. Search Engine Optimization or SEO
If you have read other posts on this site, then you have seen SEO as the number one method for promoting anything online. It keeps getting mentioned because it is so incredibly important and if you are not implementing some type of SEO strategies to get your website listed in top search engines, and then you are missing out big time.
SEO is by far the best way to get yourself listed in the search engines and get free traffic from the search engines. Over 90% of search engine traffic comes from Google and Yahoo so using SEO to get listed on the first page of these two search engines is necessary. This can bring you hundreds of visitors or more every single month.
2. Buying Ad Space
This type of small business internet marketing promotion is better for those that are a bit more specialized in their field. This is because you can purchase space on other websites or forums that are very closely related to what you do or offer. This is a great way to get people to your website and it is usually pretty inexpensive.
3. Building a List and Using Email Marketing
Before the internet many businesses would have you fill out a form that would include your address, name, birth date, and other information. This allowed them to build a list of their customers and send them promotions through the mail. This is still a great way to market and you can do it with your website as well.
Imagine that you run a business that builds and repairs custom golf clubs. Would it be beneficial if your website visitors subscribed to a newsletter you put out that included a few golf tips each week? You already know they are golfers and all golfers want to get better at the game, so you know they will be interested.
This will give you the opportunity to give them good content with the tips you provide and you can also advertise your services in the newsletter as well. It is very inexpensive to use this type of small business internet marketing promotion and once you have your tips set up you can have them scheduled to go to each new subscriber for you.
The best part about using email marketing is that you can hire a writer to write all your emails for you. They can also help you get set up on a website that will manage your list and your messages. You could have this set up so that each subscriber gets a specific email every week, then if you have a huge promotion going on you can just use an email blast to tell all of them about it.
What are you Missing out on If you Are Not Using the Top 3 Small Business Internet Marketing Promotion Methods?
If your website was listed on Google it would be much easier for people to find and considering there are over 60 million searches done on Google each and every day you could be missing out on a huge amount of business. This is just Google and between all the top search engines there are over 200 million searches done each day.
This means that you could be getting many visitors to your website and you would be able to get new business and new customers from these visitors. If you use small business internet marketing promotion and include the methods above you could build your business to levels you have never seen before.
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