Using Google Analytics to Track Links in WordPress

Tracking your links with Google Analytics is a very important part of any successful blog. Most people think Google Analytics only tells you how many page views and visitors you are getting and where they’re coming from, but it can do more than just that. The part we are going to focus on, takes tracking a step further and actually shows you want your visitor do after they find your site.

Google Analytics and WordPressIf you know where your visitors go, how long they stay on each page/post, which banners and links they click on most, which social media they use the most and many other behaviors of your visitors, you can make adjustments to convert more visits into profits. With the tools given to you by Google, you can turn an average website into a high converting site ready to push your products and make you money.

For example, if you sell an ebook and you use many different avenues to market this ebook, Google Analytics can help you figure out what’s working best. Without tracking the different social media used, your email newsletter and ad placement, you won’t be able to customize your site to fit the behavior of your visitors. However, since you’re using tracking, you will be able to find out what is working best and maximize your profits.

Three Benefits of Proper Tracking

1. True Customer Feedback

You can’t always trust customers to tell you exactly how they found you, where they went when they reached your site and what made them buy your product. With good tracking, however, you can spot the patterns used by the majority of visitors leading them to the product they purchased. This gives you real customer feedback about the process without even engaging your customers.

2. Ability to Test

Sometimes, the smallest change can make a huge difference when it comes to your conversions. Maybe changing a headline from black to red increases conversions or a specific placement of an image does the trick. With the right tracking in place, you can test different ads, placements, sales pages and other promotions.

3. Increase your Profits

The most important benefit you gain from using the right tracking is the increase to your profits. Changing a product sales page, banner or other form of advertising because of the tracking information collected can add to your bottom line. It’s possible to test and track your way to a very high conversion rate, no matter what you’re trying to sell.

Tracking Your Links

Google gives you an awesome feature with custom campaigns. This feature allows you to track your links better and easier. All you need to do to use it is add UTM parameters to your URL, which will be tracked in the analytics report. You can even use the URL builder tool to generate your new URLs with UTM parameters. Here are how some of the parameters work.

  • utm_medium parameter – Described the medium used for the link.
  • utm_content parameter – Allows you to specify the type of content you are using.
  • utm_term parameter – Can be used to track paid search keywords.
  • utm_source parameter – Allows you to identify the source of the traffic.
  • utm_campaign parameter – Lets you define the custom campaign

You will be able to view the statistics of all your custom campaigns within your Google Analytics account. Just go to the Reporting tab, click on Traffic, then sources and campaigns.

Handling Out-going Links

Another feature found within the Google Analytics tracking is the ability to track outbound links you use on your website. These are any links taking your visitor away from your site to another website on the internet. With this type of tracking, you will gain a better understanding of the links most clicked by your visitors. This can help you create a better user experience and plan your content strategy.

This won’t happen automatically, however. You just set up this type of tracking within your site by adding the JavaScript and a small code to the outbound links you wish to track. However, you can enable automatic tracking of all your outbound links within WordPress.

You will need to begin by downloading, installing and activating the Google Analytics for WordPress plugin. You will need to remove the code you may have inserted into your blog before you authenticate your profile through the plugin. If you need to, you can enter the UA-code manually, which is found in your Google Analytics Dashboard.

Once installed, you will be able to track all the outbound links on your site. However, if you use any type of plugin to cloak your links, you may need to enable tracking internal links as outbound links for this plugin to work properly.

The Power of Google Analytics

With the help of the right tracking program, you can make significant improvements to your website, your sales and your bottom line. Tracking is a very powerful way to figure out what your visitors are doing and how you can improve the overall user experience. If you’re not using tracking, you could be losing money every time someone visits your site.

Tags: , , ,

Leave a Reply

You must be logged in to post a comment.