If you’ve had the same website design for a while, it could be causing you to lose business. The ways that people access and use online information has changed dramatically, and your website may not be up to scratch.
So, how can you tell if your website needs to be redesigned? Read on!
Your Web Designer is the Only Person Who Knows How it Works
If any problems or downtime with your website leave you scrambling to get in touch with your original web designer, you’re in trouble.
This is a problem that often occurs when new additions to your site are added piecemeal, making it an unstable, idiosyncratic structure. Not only is your website likely not operating optimally, you’re locked into services from your original web designer as trying to get someone else to figure out how your website works will cost a lot of money – and that’s before they even get to work.
Your Pages Take Longer than 3 Seconds to Load
Three seconds doesn’t sound like a very long time, but a whopping four out of ten Internet users will simply click off your website if the load time goes above three seconds.
Almost half of Internet users expect page load times to take only two seconds. It’s clear that slow load times are as annoying as the buzzing of mosquitoes to today’s online community. If your website is slow, you might need a redesign to bring it up to an appropriate load-time.
Your Website Suffers Frequent Downtime and Errors
Occasional downtime is part and parcel of the operation of any website, but if you notice it occurring more and more frequently as you add new services and pages, it’s probably to do with the underlying design.
Starting afresh with a clean slate can actually end up saving you money as your site will be more stable, requiring less fixes and with less downtime keeping customers away.
Your Website No Longer Effectively Reflects Your Brand … Or the Brand Image You Want to Portray
As the Internet has evolved and grown, users have become more sophisticated. Nothing screams unprofessional like an outdated, old-fashioned website. If you have kept the same design since the early 2000s then your website likely does not reflect the professionalism and competence of your business today. Redesigning your website to reflect the current taste of users could bring you a boon of business as you look more professional.
A website redesign will likely cost you an investment of money and time, but the return of that investment can be substantial. Redesigning your website to take today’s trends and practices into account can bring you a more professional image, less costs for maintenance, and happier customers.
Post by guest blogger James, a writer who enjoys blogging about technology like control of mosquitoes and website design.
TweetTags: business, conversion, redesign, SEO, site design, traffic, web design, web development