If you own a small business and are looking for new and creative ways to save money on your business marketing costs, you should seriously consider developing a social media marketing campaign. Web 2.0 technologies like social media have created new opportunities for businesses to engage with their public, better understand their customer demographic and… Read more
Archive for the ‘Small Business Marketing’ Category
Article directories remain an important force in marketing your work, so much so that tens of thousands of people make use of them on a regular basis. Just take a look at EzineArticles.com, the leading directory out there -- that site is exploding in traffic with new authors signing up daily. Something must be working… Read more
Image by Marc van der Chijs
Many people make huge mistakes when they utilize pay per click advertising, and find that their business does not increase. Most of the time they will get more visitors to their website, but the amount of purchases simply does not account for the costs involved. Instead of getting rid of… Read more
When you’re starting up or running your own business, it’s likely you’re wearing a number of hats. While you are Chief Executive Officer and owner of the ‘big idea,’ you may also be secretary, marketing coordinator, controller and mail clerk, among others. Crowdsourcing could be the answer that enables you to get back to being… Read more
Whether you run a small business that sometimes feels like a one-man show or are part of a larger organization, it doesn’t always pay to try and handle every project yourself. Sometimes fresh outside ideas can inject new life into your business, get things off the ground, and take them to a whole new level.
Enter… Read more
When you are a business looking to go online, you need to consider a small business e-commerce hosting plan. This type of plan will give you the ability to do more with your business website than you may realize. With the right hosting company, you will get everything you need to get started… Read more
The method of customer management implemented by businesses is heavily dependent on the volume of customers they have. As businesses expand more efficient and centralized forms of customer management are typically needed. What are these forms and how do they work?
Good customer service and contact management is the key to a successful business. Did you… Read more
Often it is necessary to identify the existence of an issue by admitting that it is there before you can truly begin to overcome it. This applies to many different areas of life, but in the business world it is a particularly pressing issue because you will want to eliminate any barriers blocking the growth… Read more
Marketing, done well, is expensive. Advertisers know this, CEO’s know this, and even the mail boy knows that the marketing department has the largest budget. What is slightly less predictable is the amount of return a business will get on their investment in marketing. For the people at the top, that uncertainty is enough to… Read more
You’ve written your book, and you’ve submitted it to a POD publisher. Now you can get copies of your book printed when – and only when – someone buys it. So who’s going to buy it? While POD is an excellent tool for self-publishing authors, it means you don’t have the backing of a major… Read more
If you're a small business owner, you of all people know best that you are expected to be a jack of all trades. But you might not have expected to know all kinds of technology terms that IT professionals are experts in. Surprise! You should know a bunch of them if you want to run… Read more