Posts Tagged ‘marketing’

The Lowdown on Article Directory Contributions

Friday, March 2nd, 2012

Article directories remain an important force in marketing your work, so much so that tens of thousands of people make use of them on a regular basis. Just take a look at, the leading directory out there — that site is exploding in traffic with new authors signing up daily. Something must be working… Read more

Crowdsourcing: What Every Entrepreneur Needs to Know

Thursday, March 1st, 2012

When you’re starting up or running your own business, it’s likely you’re wearing a number of hats. While you are Chief Executive Officer and owner of the ‘big idea,’ you may also be secretary, marketing coordinator, controller and mail clerk, among others. Crowdsourcing could be the answer that enables you to get back to being… Read more

Jump Start Your Business With Crowdsourcing

Thursday, March 1st, 2012

Whether you run a small business that sometimes feels like a one-man show or are part of a larger organization, it doesn’t always pay to try and handle every project yourself. Sometimes fresh outside ideas can inject new life into your business, get things off the ground, and take them to a whole new level.
Enter… Read more

Increase Returns on Marketing with DAM

Friday, February 24th, 2012

Marketing, done well, is expensive. Advertisers know this, CEO’s know this, and even the mail boy knows that the marketing department has the largest budget. What is slightly less predictable is the amount of return a business will get on their investment in marketing. For the people at the top, that uncertainty is enough to… Read more

Successfully Self-Marketing Your POD Book

Thursday, February 23rd, 2012

You’ve written your book, and you’ve submitted it to a POD publisher. Now you can get copies of your book printed when – and only when – someone buys it. So who’s going to buy it? While POD is an excellent tool for self-publishing authors, it means you don’t have the backing of a major… Read more

The Truth About Internet Marketing – Outsource or DIY?

Wednesday, February 22nd, 2012

A good Internet marketing strategy is an essential part of selling your product online. However, with more and more consumers using the Internet to research products and find out about businesses, even brick-and-mortar companies must consider how internet marketing can help their business.
Of course, having decided to start an online marketing campaign, the next decision… Read more

Internet Marketing Strategies that will Annoy Your Customers

Tuesday, February 21st, 2012

Internet marketing is a field that allows you unprecedented access to your customers, but it’s also easy to make mistakes that will damage your brand and how people view your customer.
Make sure not to make any of these common mistakes when you are marketing online.
Impersonal Mass Emails
When a customer gives you their email address, that… Read more

A Foolproof Formula to Writing a Successful Business Blog

Tuesday, February 14th, 2012

It seems like everyone is at it. And if you don’t follow the crowd you risk getting left behind. Companies of all sizes can quickly convert browsers into buyers with an expertly written business blog.
As with every blog, you won’t achieve success overnight, but there are a number of ways you can create a winning… Read more

5 Biggest Blocks of Success in Your Email Marketing Campaign

Wednesday, February 8th, 2012

There are many things that will potentially make you fail in your email marketing effort. However, there are biggest blocks of success that are the most common cause of failure in email marketing. If you are running email marketing campaign right now, be sure to avoid 5 most common things that will cause failure in… Read more

3 Creative Mobile Marketing Campaigns

Monday, February 6th, 2012

The advertising landscape has changed dramatically over the past decade, and in my opinion it’s only gotten better. Consumers are increasingly ignoring traditional methods of advertising and, as a result, marketers are being challenged to truly push the boundaries of innovation.
Below are three awe-inspiring marketing campaigns that take advantage of the fact that, for most… Read more

Understanding Why Your Business Needs Social Media

Saturday, January 28th, 2012

Most marketers and business owners now seem to understand that social media is “something they should be doing” but what exactly are the main benefits of a social media strategy and why should you engage in social media for your business?
The significant numbers of people who interact with social media sites every day means it… Read more

How to Select a Social Media Consultant

Thursday, January 26th, 2012

As a modern business, you’re aware of the power of social media and the effect your social media strategies can have on your brand and your profits. It’s incredibly important for businesses to have an online presence and to engage in many different types of social media.
But if you’re not extremely Internet-savvy or hip to… Read more