Where Every Search Engine Marketing Campaign Should Start?

Planning your Search Engine Marketing Campaign Properly

Many times, new marketers want to start planning their search engine marketing campaign before they have a solid foundation for their business. Having a plan is a good thing, but you need to be sure your plan is set up on a solid foundation, or you may not see the results you are looking for. There are many things to consider with any search engine marketing campaign.

The foundation of every website and every blog is the hosting it lives on. This is a very important part of your search engine marketing campaign as well. Hosting will make the difference in how secure your website or blog is and how fast it loads. Believe it or not, both of these things are taken into account when search engines rank your website, posts, and pages.

You want to be sure you have the right foundation for your search engine marketing campaign or you may not see the results you were hoping for. Things like getting a dedicated IP address and a private SSL certificate can make a difference in how well you rank on the search engines. The problem is, these features are not available with the cheapest web hosting packages.

If you want to get a dedicated IP address and a private SSL certificate with HostGator, for example, you have to at least upgrade to the shared hosting business plan. This plan is still only $12 a month, at the most expensive payment plan, and you get both of these features for free. Without upgrading, you may spend more money adding them on than you will if you upgrade.

What is Next with your Search Engine Marketing Campaign?

After you have figured out the hosting issue and you have the speed and security you need, it is time to move onto the content of your website or blog. This is a very important part of gaining higher ranking on the search engines. If your content is low quality and is not properly optimized, then the results you see may not be very good.

Start by choosing a keyword phrase you want to target for each post, page, and even for your homepage. In most cases, you want your homepage to target the main keyword phrase you are going after and it should be in the domain name as well. This will give you the best chance of ranking high for this specific phrase with your homepage.

Now, as you write your content or have it written for you, make sure the keyword phrase is used in a H1, H2, and H3 tags. These are header tags and will help you get the best SEO on your page or post. Also, use the keyword phrase once in the first sentence, once in the last, and keep your keyword density between 1% and 3%.

The only other key you have to follow is the length of the content and the quality of the content. It does no good to just type out a few words that mean nothing to the reader. Remember, even if you have high ranking on the search engines, the readers still need to find what they are looking for, or they will not stay on your site.

Make sure the content is usable for the reader and most of your posts and pages should be at least 500 words long. The best results have come from posts and pages of 700 to 1200 words in length. These are still short enough that readers will devour them, but long enough that Google, Yahoo, Bing, and other search engines rank them high.

The Final Part of your Search Engine Marketing Campaign

The final thing you have to add to your search engine marketing campaign is the backlinking strategies you will use. There are many to choose from and you want a mixture of high quality (high PR) and low quality (low PR) backlinks, so that it looks natural. This part can be outsourced to a service and you will be able to get the best results from your search engine marketing campaign.


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