Link building with long tail keywords is an alternative to link building with top generic keywords. Instead of fighting for one or two word anchors, you can extend a browsers search by using 3+ words for subcategories. Categories, in themselves, are generic descriptions of a particular industry. You must dig deeper into your niche to find keywords only buyers would insert in the search engines.
An exercise to figure out subcategories of your key markets:
1. Write down three different keywords you currently use for your link building strategies.
Ex. “computer repair”
Ex. “seo companies”
Ex. “apple stores”
2. Extend the keywords with one or two words to define a certain market.
Ex. “computer repair charlotte, nc”
Ex. “seo companies atlanta, ga”
Ex. “apple stores in jacksonville, fl”
Do you see the differences in the long tail keywords? By defining your exact market, you will earn rank in the long tail format better than the top-level generic in example 1. An interesting concept behind the long tail link building strategy is the ability to write content easier and smarter.
Narrow Your Market Even More
Web copywriters emphasize on the details of a keyword if it makes sense. After viewing a few pages of general keywords, you will notice nonsense in content. Content development companies will try their best to insert your keywords into copy just to make you happy. If you’re smart, you’ll consider using the long tail keyword strategy to maximize each page without sacrificing quality content.
Review your current website listings. Before starting a long keyword strategy, you must evaluate your current rankings for generic listing. Design a campaign listing specific long tail keywords geared to buyers in your geographic area. Not interested in getting customers in your location? Use your long tail keywords to attract buyers in different states as a small experiment.
Descriptive Keywords Works Best
Long tail keyword link building is an old, proven method for attracting specific buyers to specific pages. In theory, you have to know what your buyers are looking for. Your descriptions of products may include color, location, singular or plural definitions.
Generate Sales Leads
The concept of long tail keywords is to attract visitors to specific landing and sales pages to generate leads. Affiliate marketing professionals used this technique three years ago, but risked the chance of getting banned from Google’s searches. Now, it’s an assumed position for reaching customers without sacrificing the content you are placing on your site. If you decide to use long tail keywords for link building, be smart about your approach.
Link building with long tail keywords is only the beginning of an internet strategy. Re-write three pages with the least traffic for a quick experiment then proceed in changing the format of your other pages. Do not attempt to disrupt the traffic you receive on popular pages for this assignment. Accurately document the following information from your campaign:
1. Page rank on Google and Yahoo.
2. Traffic to specific pages with generic keywords.
3. Traffic generated from long tail keywords.
4. Sales leads captured from generic keyword landing pages.
5. Sales leads captured from long tail keyword pages.
Compare the data to make the necessary changes to your SEO campaign. You should have a different (positive) outcome from this exercise. Use the information to make any other decisions you want to increase your ranks, build link longevity and maximize your online marketing.
Jen Silva writes for ChooseWhat.com on topics related to how to start a business and how you can build a website using a website builder. Visit ChooseWhat.com today to read great articles on small business topics.
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