As a small business owner you should be familiar with the long tail theory and its importance in e-marketing strategies and increasing online presence. If not it is likely that you are missing out on targeted traffic and possible sale conversions. The term long tail was first used by Chris Anderson to illustrate the online… Read more
Posts Tagged ‘long tail keyword’
Long Tail Marketing for Small Businesses
Wednesday, February 22nd, 2012How to Link Build with Long Tail Keywords
Wednesday, February 15th, 2012Link building with long tail keywords is an alternative to link building with top generic keywords. Instead of fighting for one or two word anchors, you can extend a browsers search by using 3+ words for subcategories. Categories, in themselves, are generic descriptions of a particular industry. You must dig deeper into your niche to… Read more