Posts Tagged ‘ppc’

Project Management Techniques to Aid your PPC Campaign

Wednesday, February 15th, 2012

One of the main areas a project manager has to have covered is the overall strategy for the project at hand. The planning must make the project as efficient and cost-effective as possible, something which should be included in planning any PPC (Pay Per Click) campaign you may run to ensure that your finances are… Read more

PPC and SEO: 3 Guiding Principles For Forging A Remarkable Web Presence

Thursday, February 2nd, 2012

The worlds of PPC and SEO are inextricably linked. They revolve around the same basic concepts and ultimately have the same goal­–­catching your attention. Unfortunately, there is no magic formula. Online marketing is a combination of science and art, data and instinct. While that may sound intimidating, we can take comfort in knowing that as much… Read more